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Facebook is a phenomenon that has grown exponentially in a very short time and continues to do so. It was originally used mostly by college students to keep in touch with high school pals, but now recent statistics prove that it has moved beyond its original use and has become an incredibly powerful business networking medium. If you’re still not sold on this (not entirely convinced that Facebook networking offers great potential to help your company grow and reach new business contacts), here are some reasons why you can’t afford to ignore Facebook as a networking tool.

Facebook Networking: From Social to Professional

This natural evolution from social medium to professional networking site is largely due to the fact that the kids who originally used Facebook for social uses have now grown up and become professionals. It is logical that they would adapt the uses and applications available on Facebook to suit their professional needs and continue contacting people in a way that has become second nature to them.

In today’s world, with the vast amount of social media sites and applications, how do you draw the line between social and professional networking?

It is indeed very hard to do because the line has become blurred. If you do draw a strict line, you may end up losing potential clients or opportunities for business. Today, more than ever, this is not a luxury you can afford. If you’re careful about the type and amount of personal information you share, you can ...

Author: Zeke Camusio

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