Small Business Solutions Yuma AZ

The morning paper spins stories of doom and gloom. Customers and financing are much harder to come by. These are the realities of tougher economic times.

Some would say, pull back and be more conservative during the downswing. For other small business owners, though, tough times represent an opportunity to become stronger, to capture market share and to be poised for dominance when things turn around.

Just take the recent growth (yes, growth) of Two Men and a Truck. The Lansing, MI moving company, with nearly two hundred franchisees around the U.S., has actually grown its revenue in spite of the fact that moving among Americans in general has decreased 12%.

I talked with Brig Sorber, the President of Two Men and a Truck to capture his keys to taking advantage of tough times.

Band together

Add more punch to what you sell by linking up with a company that offers something complementary to what you sell. Bundle your products or services with theirs and offer them at a combined discount. Two Men and a Truck does this with apartment complexes. “Free Moving” is a great incentive for renters, and the landlords get deep discounts in exchange for the volume of business they provide to Brig’s franchisees.

Tighten communications with customers

With fewer customers calling in, Two Men and a Truck decided to start calling back. Whereas in very busy times, they gave quotes over the phone but typically didn’t place a follow up call.

Author: Rich Sloan

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