Business Management Consulting Firms Orangeville ON
613-231-7979
Ottawa, ON
613-234-5691
Ottawa, ON
519-351-2843
Chatham, ON
519-351-1349
Chatham, ON
613-730-9039
Ottawa, ON
905 476-1244
Lindsay, ON
613-932-7925
Cornwall, ON
905-356-7521
Niagara Falls, ON
905-357-6404
Niagara Falls, ON
705-324-4751
Lindsay, ON
Wearing Many Hats in Your 50+ Business without Losing Your Head
You may have heard that in order to become a successful business owner, you must learn to become a “jack of many trades”.
But what specific management tasks must you be able to handle?
Below, I’ve detailed each of the most crucial business management activities you must become somewhat competent at administering.
Of course, as your business’s revenues grow, you can afford to delegate some of these tasks to outside contractors, thereby relieving yourself of the direct responsibility for their implementation.
Marketing director. You’ll have to learn how to manage four different ways to grow your company’s sales (take a look at the grid below). Your task will commence with market research, then conceptualization of new marketing activities, and then implementation of these activities.
| Existing Customers Existing Products/Services
| New Customers Existing Products/Services |
| Existing Customers New Products/Services
| New Customers New Products/Services |
Copywriter. No one else should know more about your products and services than you do, therefore, the job of writing selling copy about your products or services will fall upon you. You can use an outside copywriter to punch up your writing, but it’s always wise to attempt to complete the first draft yourself.
Graphic designer. Your words are important but equally important are the pictures you use to sell your product or service.
Author: Jeff Williams
Copyright 2009 StartupNation, LLC