Entrepreneurial Coaching Orangeville ON

The dream of many would-be entrepreneurs is to slide seamlessly from their passionate, enjoyable pursuit of a hobby into the passionate, enjoyable establishment and operation of a company based on their favorite pastime. Nothing is better to do for money than something you already enjoy doing for free!

But there are caveats. As much as you might really enjoy learning different ways to filet salmon, for example, it might be difficult to "monetize" that expertise into a business, even on the internet. At the same time, if you're really good at making Christmas ornaments out of pipe cleaners, you might find that there are just too many other similarly gifted folks in the marketplace already doing the same thing.

And there are other important considerations when you want to turn your hobby into a business.

Focus on the prize

This is a goal worthy of a lot of effort, because there may be no greater joy for an entrepreneur. "You'd much rather start a business based on a hobby than something else, right out of the box, because you're connected with it, you understand the vernacular, the concepts, the community, and the psychographics and demographics of the market," says Lawler Chang, author of the new book Passion at Work and a management consultant. "It gives you an unfair competitive advantage."

Gregg Steiner, for example, was always helping techno phobic friends and family members set up their computers and TiVos and cell phones and plasma TVs for the fun of it. T...

Author: The Sloan Brothers

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