Marketing Professionals North Pole AK

How many times have you hired someone—whether it was a doctor, plumber, massage therapist, landscaper, tutor or anything else—and received any kind of follow-up afterwards beyond, maybe, an obligatory holiday card or two? I can count the number of times on one hand.

The Power of Follow-Up

I had a doctor who actually called me personally to see how I was feeling after treatment. Wow! I felt so well cared for I referred all my friends.

Almost every time I buy a new Website domain name or hosting plan from GoDaddy, I get a phone call asking if I have any questions. Given how big they are, this really blows my mind. And it’s one of the reasons I keep using and referring them.

When we bought our ski condo, at tax time my mortgage broker sent all the paperwork we’d need to file. They also put me on their monthly print newsletter list. Three and a half years later when I referred a friend, they sent a thank you with a Blockbuster gift card and a pack of popcorn so I could enjoy “a night in” on them. And my friend didn’t even end up using their services!

On the other hand, there have been countless home inspectors, doctors, massage therapists, and contractors I would’ve happily used again (or referred) years later. But too much time had passed since I last heard from them, and I couldn’t remember their name. So I ended up hiring (or referring) someone else.

Author: Stacy Karacostas

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