Trade Show Displays Royal Oak MI

There are more than 2,500 trade shows annually in the US alone. This provides your company with a unique opportunity to get in front of a pre-qualified audience and truly engage with them.

Getting the most out of your trade show investment takes planning. To that end, here are a number of trade show exhibit tips:

Frontage on Main Street

The first key is to acquire frontage on Main Street. When contracting with the show management’s sales department, attempt to rent your square footage left to right along the aisle. Depth is far less important as compared to width. The number of steps the buyer must take to walk past your exhibit is important.

The more steps the buyer must take to walk by, the wider the exhibit, the more time and opportunity for the buyer to be attracted to your products.

Put yourself in the attendee’s place. The floor is crowded; there are many vendors and you’re not quite sure where you’re going or who might have what you’re looking for.

How do you, as an exhibitor, make buyers do a double take? How do you stop them in their tracks and draw them into your booth? These are key questions that exhibitors should be asking themselves well before they get to the show.

Trade Show Exhibit Tips

Here are some tips for your trade show exhibit to help you get the most out of your investment:

• Grids
  Versatile, strong, and practical, grids are the foundation on which you can build your look. Backing them with white or color flame resistant foam bo...

Author: Lloyd Stone

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