Website Design Detroit MI

What makes you different from your competitors? Sometimes this can be a difficult question. Why? Well, you know what unique touches you bring to your endeavors, your product or service or the way you run your business. But this knowledge can blind you to how your prospect sees you.

You want to shake yourself from this thinking. You need to look at your position in the business world the way potential customers might—the WIIFM (What's In It For Me) principle, with “me” being your prospect.

Let's take Messenger Services. I looked at websites for three of them. They all:

• Stated 24/7 availability
• Delivered with bikes, walkers or cars
• Claimed the most dependability and quickness

I believe they all meant well, but I didn't see any real differentiators between them. I could choose any of them. But as a responsible consumer I need to know more. I want to be sold on the experience of using their service.

The Three S's

So, what would have impressed me on their sites and truly differentiated their businesses? The Three S's:

• Statistics
• Stories
• Samples

Statistics

Most companies keep statistics. Maybe these messenger services could have supplied data on the percentage of their deliveries that were made on-time and positioned this data against industry standard data.

(A word of caution on statistics, however. Sprinkle them into your site, rather than flood them throughout the site. They can appear cold, if overdone.)

Stories

If a good story exists ...

Author: Steve Wyrostek

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