Social Media Marketing Companies Royal Oak MI
(248) 740-6574
Troy, MI
(248) 740-8867
(248) 398-5799
Royal Oak, MI
(248) 544-2680
Royal Oak, MI
(248) 691-0295
Royal Oak, MI
313-627-4890
franklin, MI
(248) 740-8867
(248) 336-9348
Royal Oak, MI
(248) 744-1000
Royal Oak, MI
(248) 554-9500
The Missed Link of Social Media Marketing
“I’ve been doing Social Media Marketing for a few months, and I don’t see the results. It’s a complete waste of my time.”
How many times have you heard this complaint from small business owners and marketers? Seems like there is a lot of complaining going on. If you analyze their campaigns, though, you can typically see that they skipped a very important step in the Social Media Marketing process. We call it The Missed Link .
Case Study: Rugby Jerseys Shop
One of our clients is a rugby jerseys online shop. Let’s refer to them as RJS. I believe that the best way to explain The Missed Link is by using a real life example, so we are going to analyze how RJS used to do Social Media Marketing and how we transformed their approach to achieve better results.
How RJS Used to Do It
The first step of Social Media Marketing is to set up goals. RJS did this.
The second step is to identify your target market. This was easy for RJS: their market is rugby players around the world.
The third step is a little bit more complicated. You need to find out where on the Internet you can find these people. The rugby jerseys shop did this very well too. They found groups of rugby players on Facebook, they found MySpace and Facebook users interested in rugby, they looked for rugby forums, blogs and other rugby websites.
They came up with specific goals, figured out who their market was and found these people online.
Author: Zeke Camusio
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