Niche Marketing Consultants Detroit MI

Did America need a new twist on juggling balls when we introduced a juggling kit to the U.S. market in 1992? Call us crazy, but we thought it did.

We established exclusive rights to import and distribute a brand new juggling kit named, “More Balls Than Most.” Within a year, it had become the best-selling Father’s Day gift at department stores across the country. And it taught us a thing or two about the power of niche marketing.

From wild idea to wild success - find a niche

We put all of our efforts into pursuing a singular, niche market – overstressed executives.

Fun and levity can liven up the most intense, high-pressure business environment. The juggling balls were beach ball-colored and instantly brightened up an office, even just plunked on a desk or credenza. More Balls Than Most came in a handsome leatherette case with an instructional pamphlet filled with irreverent philosophy, humor, and instructions.

The juggling kit made a huge splash at retail outlets. And what was a huge part of the appeal? Juggling requires complete focus and immersion, which generated real stress-relieving benefits.

Niche marketing can get you there

Find an underserved market

Bigger companies simply can’t serve the needs of a small subset of customers as effectively as a small, nimble startup. Tap into those underserved markets and cater to their specific needs.

Go narrow before going broad

Author: The Sloan Brothers

Copyright 2009 StartupNation, LLC

Click here to read more from StartupNation