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The Inventor's Dilemma: Manufacturing vs. Licensing
“I have a new invention that I’ve been working on. I’ve done my research, I’ve met with a patent attorney to discuss patent options and I have investigated prototype and design options. However, I’m just not sure how to actually go about producing and marketing my invention. Do I need to arrange for manufacturing on my own, which seems like a challenging process in itself, or are there other options that I can explore for producing and marketing my invention?”
Manufacturing vs. Licensing
Does this line of thinking seem familiar? Ultimately, every inventor reaches the point where they need to decide on how they are going to proceed with commercializing their invention. They must choose how to develop, manufacture and market the product. Many inventors are interested in facilitating and managing the process on their own, while many others would prefer to find a company to handle the process for them. Whatever the case, after the idea has been protected with a patent, the inventor must weigh these options and decide which one is the right choice for his or her specific situation.
Oftentimes, inventors are either unaware of the options for taking their inventions to market or they automatically assume that inventing requires them to manufacture and market their invention on their own. As a result of not being familiar with the options for commercializing their inventions, many inventors end up pursuing a less suitable approach for their particular situation.
Author: Russell Williams
Copyright 2009 StartupNation, LLC