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The Greening of Business ? How You Can Join the Hot, Cool Trend
Green is trendy.
From Wal-Mart and Home Depot to small mom-and-pop shops, businesses are concentrating on be environmentally friendly. While the idea of taking your product or business into greener pastures may seem difficult or costly, it ain’t necessarily so.
Green business – sustainable, eco-friendly or natural – operates in a way that conserves natural resources, eliminates waste and minimizes emissions and harmful discharges.
Any business can do it, says Karel J. Samson, an environmental and sustainable entrepreneurship specialist, and co-author of Spirit of Entrepreneurship (Springer, 2006, $79.95).
“Green,” “environmental” and “sustainable” are more than just labels, Samson says. They’re practices that include every aspect of business – invention, definition, construction, production and the ultimate disposal of the product.
Samson sees green practices as a natural extension of entrepreneurship’s focus on innovation. Small and developing companies can change faster than big corporations, bringing products and services to market quicker, he says.
And green sends an important message: “‘Doing good’ and providing quality and innovative products will be highly valued by potential customers if it is really authentic.”
Can Your Business Go Green?
Almost any product or service can go green, says Jason Trout of GreenBusiness.net, a forum for eco-entrepreneurs and professionals.
Author: Anayat Durrani
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