Business Management Advice Wasilla AK

In Step 3 of " 10 Steps to Open for Business ," answering the “Defining Dozen” questions is vital to writing a good business plan . The Sloan brothers describe them in detail in StartupNation: Open for Business , their book. Here is the eighth of those questions, in a special book excerpt:

How will customers buy from you, and how much will they pay? Outline in detail just how you plan to get your product or service out to the market. This includes describing how you’re going to manufacture your product and how you’ll deliver it. Will it be sold over the Internet or from the shelves of your own Main Street store? Will you have distribution into the “big box” retailers or use a national network of sales reps? Just remember that you must have a well-defined and achievable plan in order to get what you’re selling in front of your customers.

And what about price? It’s a critical component of success. Price your offering too high and nobody will buy your product. Price it too low and you might be leaving money on the table, or, worse yet, you might not make any money at all. Cheryl Tallman , whom we feature as Super Startup #3 later in the book, started a company called Fresh Baby. What Cheryl did to position her products for success perfectly demonstrates the importance of appropriate pricing.

Author: The Sloan Brothers

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