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In Step 3 of " 10 Steps to Open for Business ," answering the “Defining Dozen” questions is vital to writing a good business plan . The Sloan brothers describe them in detail in StartupNation: Open for Business , their book. Here is the sixth of those questions, in a special book excerpt:

What’s your role going to be? To answer this question, go back to your Life Plan . Review all the activities you love to do and the kinds of skills that you enjoy using. Maybe you’ll realize for the first time that you don’t want to go into this business alone. Maybe you’ll want your role to center on the “people kind of stuff” and leave the mechanics and “back of house” tasks to a partner or a key employee. You might decide to be the chief technology officer, because what you’re really good at is innovating. Your Life Plan should provide a great starting point for you to understand if your bailiwick is managing people, product development, or selling like there’s no tomorrow.

Whether you’re going the solo route or you’ve determined you’ll build a team , this next piece of advice is critically important: Make a list of duties and responsibilities. Remember, it’s very easy in a business to become overwhelmed by all the work piling up in your inbox. Leave yourself enough breathing space to enjoy being in business for yourself. By writing down your own job description, you can free yourself from duties that aren’t the best use of your time.

Author: The Sloan Brothers

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