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Taking Talent to Market: Party Planning is Former Teacher's Forte - Business Goal Setting Series
Carolyn Hefner was one of those mothers. She could handle raising two young boys and still manage to make the coolest treats and trimmings for any school occasion. While others shopped for store-bought cookies, Hefner was making personalized May Day baskets for each child in the class.
The Montana native was a former English teacher, so the foundation of creativity was already there and school events gave her an outlet. But when her sons got a bit older and she relocated to the tony city of Birmingham, Mich., Hefner decided it was time to get back into the workforce.
Goal 1: Accept Personal Sacrifices
She took a job at a gift boutique that happened to be located in the lobby of one of Michigan’s finest hotels. It gave her a backstage view of all the sumptuous parties and weddings staged there, and she took note when some went smoother than others.
With a discerning eye, a good memory and a desire to start her own business, Hefner launched a career as a wedding consultant and party planner. That was in the early 1990s, and she’s continually grown her business since.
Four years ago Hefner opened The China Closet , where she brings everything together for her clients – photographers, linens and crystal, invitations – whatever’s needed for a special event. Opening the store as an enhancement to her service not only offered customers one-stop shopping – it captured more of their business.
Author: Alice Rhein
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