Grassroots Marketers Royal Oak MI

The number of effective grassroots marketing techniques is limited only by the creativity and innovation of startups who use them. Here are some more tactics that have worked for entrepreneurs like you.

Grassroots marketers network like crazy

Whether your business depends on a local market or a national one, now is the time for you to become an extrovert! It’s often true that it’s not what you know, it’s who you know, and so you can really help your business by putting extreme energy into networking . Chicago-based Reynald Adolphe, for example, has joined a number of professional organizations where he can rub shoulders with the meeting planners who are the key clientele for his service of providing standup comedians and other talent for corporate events. One group, Meeting Planners International, which welcomes planners and their suppliers, cost him more than $200 to join. And now that he’s in, he also likes to serve on internal committees. “It’s one of the best ways to network, because then you’re truly working with planners side by side,” Adolphe says.

Launch an “ambassador program”

Provide existing customers with the tools and incentives they need to promote your products or services among their own networks of family members, friends, colleagues, classmates and other like-minded individuals, advises Kevin McLaughlin, principal of Resound Marketing, based in Princeton, N.J. The tools can be as simple as a letter, a customer-referral card, or an e-mail newsletter.

Author: The Sloan Brothers

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