Startup Podcasting Detroit MI

Small companies and startups of all shapes and sizes can and should capitalize on the growth of podcasting - big media and content companies are every day, and there's no reason startup podcasting couldn't be a reality for your small business. A podcast is simply recorded audio content that is available through the internet for listening at your convenience.

Why you should be podcasting

A new voice: Podcasting provides a new way to reach out to customers and potential customers. Podcasts help you communicate your passion and personality in a way that isn’t possible with the written word. There is something intimate and intense about your voice going directly into someone’s head through their ear buds!  

Precise targeting: This technology provides a way for the quality of a message to rival the quantity of recipients in importance. “You can send fresh and compelling messages out to target audiences,” says Michael Neumeier, principal of the Arketi Group, a small-business marketing consultancy in Atlanta . “You can use it to start delivering educational content to a narrowly focused list of people. Even if it’s only 50 people, if it’s the right 50 people, it’ll do wonders for your startup.”

Industry leadership: Podcasting can help you position your company as a thought leader in your market. If you sell clothes, talk about fashion trends in your podcasts, if you provide coaching, you can offer pearls of coaching wisdom that establish your authority.

Halo e...

Copyright 2009 StartupNation, LLC

Click here to read more from StartupNation