Startup Consulting Orangeville ON

A light bulb goes off. Beads of perspiration roll down your forehead and your heart races. Creativity and passion take over as you scamper to jot down some notes on your cocktail napkin. Does this sound familiar? If you’re like most entrepreneurs, you’re always looking for the next big startup business idea. It’s this drive and ambition that lead to great business success. However, if you’re not focused on your goals, you can spread your resources too thin and get way ahead of yourself.

We should know. As young adults trying to make ends meet, we got the “big idea” to market juggling balls. Sounds crazy, doesn’t it?! But until we came along, juggling balls were sold through toy stores to kids. We noticed this and saw an opportunity to pursue a niche. We decided to target our juggling kit to a very specific and untapped market - stress relief for executives.

Many people doubted our concept, but it worked. The product, called “More Balls than Most”, packaged in a handsome leatherette box, was picked up by every major department store in the nation! We transformed a 4,000-year-old pastime into one of the best selling Father’s Day gifts of 1993 because we focused on the specific niche of stress relief. From that position of strength, credibility and momentum, we were able to introduce a variety of other products at different price points to various retail outlets. We were off and running.

Moving your startup business idea along - create a solid plan

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