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Startup Business Advice: 8 Ways to Leverage the Internet
Dear StartupNation: I’m convinced that the internet will be vital to my startup business in more ways than one. My website, although on a limited budget, needs to stand out. I also want e-commerce and interactive features. And I plan to use the web myself for researching, purchasing and other purposes. Can you help me get the most for the least cost?
With every passing day, entrepreneurs are finding ways to leverage the power of the internet to help them build profits, save money and operate more efficiently. Businesses just starting out have an edge in this regard because they can use these features from day one.
Established small businesses must sometimes work harder to adopt what the web has to offer and replace methods of doing business that worked well in the past. Here's our startup business advice on a few things small companies, or even solo entrepreneurs, can do to leverage the web for their internet startup business:
- Make your website more interactive. Add surveys, guest books, auto responders, downloadable documents and maybe a newsletter. Your current web host may offer some of these.
- Add a simple shopping cart feature to your website and take orders online. A couple of popular options include PrestoCart and MyCart .
- Submit invoices by e-mail. Sending invoices over the internet is fast becoming accepted practice for many small businesses. It’s easy and cheap. No money spent on postage. The two primary methods include creating your invoi...
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