Social Media Marketing Services for Small Businesses Royal Oak MI

A study by Michael Stelzner , sponsored by the Social Media Success Summit 2009 , set out to find the prevalence of social media networks as a tool for marketers. Social Media Marketing Industry Report: How Marketers are Using Social Media to Grow Their Businesses tries to uncover the social media networks that marketers are using and finding valuable. The contents of the report provide a useful reference point for small business owners exploring an entrance into social media.

The methodology for the study was a survey distributed through e-mail, Facebook and blogs. In the end, 880 respondents offered their answers, and some 685 provided open-ended answers. A summary of the findings is presented here.

The specific questions the survey set out to answer were:

• How widespread is the use of social media networks for marketing?
• What is the experience level of users?
• How much time do users commit per week?
• In what age group are those using social media network marketing?
• What are the main perceived benefits?
• Which social media networks do marketers use the most?
• Which social media networks do marketers most want to learn about?

Popularity of Social Media Networks for Marketing

The findings are interesting and promising for social media networks as a tool that will continue to grow in use. A full 88% of respondents use social media networks, and 81% of them reported gaining business exposure as a result.

Author: Zeke Camusio

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