Partnership Agreement Advice Detroit MI

Within a month of partnering with superstar business consultant Jay Abraham, Chet Holmes International generated an additional $1 million in new revenue, $250,000 of which was pure profit.

“Everyone won,” says Holmes, CEO of the self-named company that sells Web-focused training programs. “It took two years to get Abraham to endorse us to his list. He sent out a mailer to 40,000 business owners endorsing my products. I have gone on to do years worth of deals with Jay Abraham, totaling more than $10 million.

“Jay found another product to sell to his clients. His clients got [a] new training product, and my products were exposed to an entire new group of people for the cost of a mailer.”

That’s what can happen when you link up with the right companies. But it has to be a good fit, one that generates new business for all involved and provides top-rate services or products.

Howdy, Partner

“Before you can partner with a company, you have to establish yourself,” says Siamak Taghaddos, CEO of GotVMail in Weston, Mass., which offers virtual phone service to small businesses. “People are attracted to successful people, and the same thing [is true] with companies.”

GotVMail’s partnership with the National Association of Realtors is a good example. Its business development division spent a year pursuing the NAR, which it identified as a potential partner because of its vast membership – more than a million real estate agents, most of whom run small businesses.

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