Web Design Ansonia CT

If your website is looking woeful these days, and it’s not getting the results you’d hoped for, your predicament is all too common. Whether you run a traditional “Main Street” retail business or something more high-tech, there are moves you should make when it comes to small business web design to assure online success.

Small business is now in its second web-influenced decade, and the landscape is changing. Customers have become vastly more internet savvy than they were just a few years ago, and businesses that don’t keep up with higher levels of web sophistication risk being left behind.

Simpler is better

But don’t confuse sophistication with complexity. Today, the “less is more” axiom applies and often spells the difference between a website design that delivers for your small business, and one that doesn’t.

Sites should be clean, simple and intuitive, which means visitors should be able to easily see how to get what they need.

A successful site must first pass muster on “usability.” It boils down to this: How quickly and easily can someone log onto your site and either find what they need or complete a particular task with the results they expect? If the answer is “not very,” you’ve got a problem.

And you may not want to delay fixing it either. E-commerce sales — a.k.a. sales over the internet — are increasing rapidly and could double, triple or more over the next five years.

Here are eight common small business web design mistakes.

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