Building a productive relationship with your printer is achievable if each party knows what the other needs. You value quality, timing, price. Our small business printing advice: find out what your printer needs from you.
Focusing on four success factors will assure your printer gets what it needs. Set clear goals, do your homework, verify your decisions, and invest the necessary time. Your reward will be a quality job, completed on time, at the price you expected.
Every printing job is different, so we’ve chosen as an example a bulk mail postcard project. Why a postcard? Simple. Postcard mailings and postcard marketing are fast, affordable and a proven way of achieving your objectives, whether you’re asking for an order, soliciting a donation, or looking for leads.
Goals
- What you should tell your printer
- What your printer should tell you
- The quote
Your printer will give you a price quote based on information you provide. The quote is only as good as the input. Don’t leave the printer in the dark on any of these items, or it will cost you later:
- Quote deadline: When do you need to have it?
- Quantity: How many pieces will you need?
- How will you use the finished piece?
- Paper stock: How do you want your job to look?
- Coating: Do you need varnish, lamination, etc.?
- Folding: Is the job a plain postcard or self-mailer?
- Color format: See more below.
- Final size
- Printing deadline: When do you need the job delivered, and where?
- Do yo...
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