Television Advertising Detroit MI

Quality, Value & Convenience. These are some of the key attributes that make for a successful business. We know of a company that believes so strongly in these three high standards that they named their company after them - QVC. The fact that you also know of QVC is indicative of their popularity - which you might be able to put to work for your product ambitions.

We had QVC on our radio show and got an inside peek at how selling on QVC through their cable channel works and what kinds of products sell better than others. We also talked to entrepreneurs who've been incredibly successful selling their products on QVC.

If you're looking for a way to pump up your sales beyond what local retail distribution or online efforts are delivering, you might consider if QVC and the 84 million households they reach would be a fit for you...

Marilyn Montross, Director of QVC Vendor Relations, told us that QVC's vendor relations department handles 10,000 inquiries per year and 90% of those inquiries come from entrepreneurs. In addition, she told us that approximately 1,600 products go on air each week.

But how do you get your product on so you can sell on QVC?

Criteria and tips to sell on QVC

• Your product should be demonstrable – something that can be displayed to the viewer in a live television studio.
• While product uniqueness is appealing, category uniqueness is not! Your project should fit a category that already exists on QVC.

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