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Sales Training Tips: Bagging the Big Customers
Are you setting your sights on Big Game for your business startup? If so, you’ll avoid time-consuming sales work, follow-up and customer service for pipsqueak accounts. But just as big companies differ from small ones, and wealthy buyers aren’t the same as penny pinchers, big customers differ from little ones. To bag them — and keep them — you’ll need some sales training in special strategies and tactics .
Millions of startup entrepreneurs dream about winning the blockbuster deal that will cement their financial future. But only a few know how to attract the attention of the most lucrative accounts.
If you’ve already hit a brick wall, it could be that you’re simply not thinking big enough or targeting the right big customers. Maybe you’re making common mistakes that often quash small business / big buyer relationships before they ever have a chance to soar.
Negotiating your way through a big buyer’s bureaucracy can be tricky. Often there are many layers of individuals involved, and special requirements to meet - some obvious, some hidden. And over time, the people can change, leaving you in a pickle.
Whether you’re just starting a business or well along the way, specifically targeting big customers is a worthy goal for your business, and worth the time to do it right. A single giant sale can inject much-needed cash into a fledgling venture, and along with it the ability to expand and nurture your dream in ways you never thought possible.
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