When MediaBistro's Nancy Hwang surveys the thousands of new job descriptions posted to the media jobs Web site each day, she makes mental criticisms: Too bland. Too vague. Too many typos.
As associate director of MediaBistro's job board, Hwang helps employers write a pitch broad enough to attract a large candidate pool, but narrow enough so the ideal candidate doesn't overlook it.
With unemployment at 4.4 percent nationwide, it's a job candidate's market. Even companies with killer name recognition and hip reputations need to work the marketplace hard to find the right people. Smaller, lesser or unknown businesses may have to work that much harder to attract workers.
"Sell your company,” Hwang says. “Even with all we know about the perks of working at Google, Google still turns a job description into a sales pitch.”
How Google Does It
In its April issue, Fortune magazine named Google “The Best Place” to work based on employee interviews conducted at 100 companies. The search engine giant offers employees free on-duty doctors and a swimming spa – for starters.
The company touts its perks and benefits in its job descriptions, mentioning free childcare, comprehensive healthcare benefits and lots of vacation days. If that’s not enticing enough, Google pulls ahead of the progressive pack with maternity and paternity leave, and a hybrid car incentive program.
But that’s not all.
Author: Emily Schmall
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