Do you need publicity for your business, but the funds to hire a public relations professional are non-existent? Don’t despair. There are several public relations tactics you can use to get your business mentioned in the press and increase brand awareness . Here are five steps you can take toward a public relations strategy to position your business for some great exposure, something every entrepreneur can use to help land new customers!
1. Research media venues
Start by researching media venues that focus on your target audience. Ask your customers what they like to read, watch and listen to on the radio. Search online or browse periodicals at your local library to find publications that are pertinent to your target audience. For example, if you are starting a daycare, check out magazines, newspapers and online publications that target parents.
Once you have a good understanding of the key media venues you’d like to pursue, pay attention to which reporters cover your particular industry, or “beat,” at each venue. Try to obtain their contact information and review their previously-published articles.
Then, ask yourself some important questions:
- What topics do these reporters cover?
- What are their areas of expertise?
- Who have they interviewed in the past?
Record the information in a database or file that is easily accessible. Many media venues have high turnover rates, so you’ll want to keep abreast of new reporters and update your notes accordingly.
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