Internet Marketing for Small Business Royal Oak MI

Nearly everyone I talk to wants to know the big “secret” to success online. They want the next Internet marketing tactic, strategy or quick fix. But that’s usually not the critical factor…

I've found tremendous success by putting a 'spin' on successful models. In fact, I find it better to work with 2 or 3 successful models and pull them together. If your product/service is simply a "me-too," there is no point being in the marketplace. You have to bring some differentiation to the table. And it definitely cannot be just price.

What I’ve done.

When I created Instant Sales Letters in 2000 - there were all kinds of other sales letter templates books (real ones) out there and there were copywriting courses but there was nothing that really let you 'cut and paste' to create the letter easily. I’m a firm believer in giving people the “fish” anytime I can. What I mean is people would rather be handed the fish than taught how to fish. The closer you can get to the ‘magic pill,’ the better your sales will be.

Another example is my own Apprentice program (Yes, well before Trump!). There were a whole lot of mentor or protégé programs floating around but once again I decided if I was going to do something - I'd do it differently. I wanted to keep the numbers small and personal (instead of just making a mass telecoaching program like some other people who promise individual attention).

Author: Yanik Silver

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