Internet Attorney Royal Oak MI
Privacy Policies and Internet Advertising Rules of the Road
Provided by StartupNation’s Web Hosting service, Verio .
One reason the Internet is an excellent marketing and advertising tool is that it provides much more information about consumer behavior than is available through traditional print-based media.
By monitoring visitors on your Web site, and collecting reactions to ads placed on other Web sites, you can obtain a host of consumer information, including how many people viewed your ad, what percentage of people clicked on the ad, what percentage of people purchased your product after seeing the ad, which pages on your Web site are visited most often, the names of other Web sites your customers have visited, and customers' e-mail addresses and other personal information.
This data can help you substantially improve your products and services. Unfortunately, the ease of collecting consumer data has resulted in fraud, violations of consumer privacy, and identity theft. As a result, consumers are increasingly wary of providing personal information, and more laws are being passed to protect their rights.
In this article we examine several Internet advertising and privacy laws, and we discuss how to reassure your customers while legally collecting the information you need to build your business.
The Law of the Land
Long before the Internet, the U.S. government passed laws protecting the privacy of consumers' personal information and shielding them from misleading, fraudulent, and deceptive advertising practices.
Author: Verio, StartupNation's Web hosting service
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