Postcard Marketing Detroit MI

Web advertising, e-mail or other high-tech marketing methods aren’t the only way to market these days. Many entrepreneurs are simply seeking a low-cost, easy-to-implement sales tool, and aren’t wrapped up in the latest tech fad.

For “tech-less” marketing, old-fashioned postcard marketing is a great option. These princely little pieces pack a powerful marketing punch for many a startup and small business.

Consider the Midwest School of Music, in Indianapolis, IN. When owner Barbara Granneman returned to teaching piano, she used a postcard campaign to get her business started. In a month she had 40 students and hired another teacher. Now a few years later she has 32 employees and has opened a Chicago branch. Aside from a Yellow Pages listing, postcards are her only means of marketing. She tried others, but stopped them all because postcards proved most effective.

Even technology companies love postcard marketing. Intuit, which makes accounting software, recommends postcard marketing to its accounting firm clients for three reasons:

• It’s easier to read a postcard at a glance than to open an envelope
• Postcards are less intrusive than e-mail, and these days have less competition
• Unlike e-mail, postcards can take on any size, color, gloss or graphic

You can create, print and mail postcards without a big investment. Free design templates are available at the US Postal Service website, and the standard 4x6 size costs just $0.23 to mail.

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