Business Podcasting Orangeville ON

Podcasting has become the media technology du jour, providing powerful ways for businesses to tap into the new communications channel that has been opened by the simplicity and popularity of Apple’s iPod and other MP3 devices.

From ABC, which is podcasting episodes of Lost and other hot shows, to NPR, which podcasts daily radio content, one big company after another is finding exciting ways to harness this technology.

But the best news is that small companies and even startups also can find ways to get into podcasting while the getting’s good. They go way beyond the obvious category of media and content companies and include a wide variety of new ventures.

Podcasting is a technology for automatically distributing audio and video programs over the internet using a publisher-subscriber model. It differs from earlier online delivery of audio or video because it automatically transfers the digital media files to the user’s computer for later use. Podcasting thus enables independent producers to create self-published, syndicated “shows,” and gives broadcast radio or television programs a new distribution method.

Street signs: markers of the business podcasting trend

One-upping blogs: The growth of podcasting has closely paralleled that of another new way to use the internet: web logs, or “blogs.” But while blogs require a user to get in front of a computer and navigate to the blog and read it, podcasts allow more passive participation by the user. “It...

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