Brochures Royal Oak MI

Marketing has its roots in advertising. Bland brochures, blah business cards, ambiguous messages don’t sell.

“I make all my clients put strong headlines on their brochures. It’s no different than any other ad. You’ve got to get people to open it and read it,” says Sanford Jay Barris, founder and president of Business Marketing Services in Bloomfield Hills, Mich.

Want a smashing sales brochure that brings you business? Consider these tips:

• Focus. People are turned off by clutter. Use your brochure to offer reasons why people should do business with you. Emphasize not what you sell, but why you and your company are the best choice.
• Time for Action. The most important part of a sales brochure is its call to action. Be sure yours provides essential contact information plus an explanation of why your product or service is important to your customer now.
• Size matters. You can save postage by creating a tri-fold brochure that fits in a standard #10 envelope. But don’t send it alone; include a lead-in letter. It’s an opportunity to point out specific pages or items in the brochure that are relevant to particular customers.
• Keep it simple. Eliminate clutter and don’t include too many pictures, says Scott. “Don’t junk it up with too much information. The less said, the better.”
• Coordinate colors. Stick with the palette you’ve used in other marketing materials, advises Mary Scott, vice president of marketing for American Laser Centers, which has 150 clin...

Author: Lynne Meredith Schreiber

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