Small Business & Startup Consulting Services Fresno CA

As published in Costco's monthly magazine The Costco Connection :

Some day in the not too distant future, people will look back on these recessionary times and say, That’s when the smart people did “xyz.”

At StartupNation, we believe that doing “xyz” means starting up your own business, right now. By our observation and experience, we’ve noticed that some of the best success stories are born in times just like these.

It’s true that we’re in the midst of an economic tsunami. But that only means more opportunity. After all, when everyone is down and out, their needs become more urgent. Any businesses that cater to those “screaming needs” may be perfectly poised to become recession-busters. Secondly, people are desperate for work. That means you can find higher quality people less expensively than ever before. Great people make great companies, so this could give you a huge edge. Thirdly, it’s less expensive than ever to get your business off the ground. Deals and discounts abound. You can hang the OPEN sign far easier and faster today than in times when vendors were fat and happy and offered fewer incentives.

Beyond the economic realities, technology has evolved rapidly to open up unprecedented opportunities for entrepreneurs. You can market your business effectively, efficiently and inexpensively like never before. For example, email marketing costs pennies per email and is one of the most direct, immediate and productive ways to drum up sales.

Author: Rich Sloan

Copyright 2009 StartupNation, LLC

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