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Now's the Time for Women & Mom Entrepreneurs!
“Running a home-based business is definitely a lot more responsibility and a lot more work, but the reward is so much greater.”
So says Julie Lowenbaum, founder of Cuff Luv , an award-winning fashion-accessory business operated from her dining room table in Glencoe, Illinois.
Like so many women, Lowenbaum has taken skills from her former corporate career, added in creativity, fashion sense and some intense passion, and is now running a flourishing business from home. And that has earned her honorary billing as one of the Top Women in the StartupNation Home-Based 100 ranking of outstanding home-based businesses.
Over half of the thousands of contestants (57%) were women in the Home-Based 100 competition, confirming that they’re a force to be reckoned with in entrepreneurial circles. Women have realized in droves that a career in the corporate world doesn’t hold a candle to operating a home-based business with its greater flexibility and opportunities for upside and convenience, especially when running a family, too.
Finding 'Maximum Control'
With the economy in a full-blooded recession, expect even more women to flood the home-based arena, whether they’re victims of layoffs or simply not trusting large corporations to be “stable” or “dependable” going forward.
“The reality is that, cradle-to-grave security has long been gone,” points out Tory Johnson, who helped StartupNation judge the honorary Top Women category.
Johnson is the workplace contributor on Good...
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