Marketing to Female Consumers Detroit MI

Women may represent only half the total consumer market, but in actuality, women make (or influence) the vast majority of purchasing decisions. Tom Peters, author of the bestseller In Search of Excellence, cites women in America as the largest single spending bloc on the planet. As he sees it, "It's just plain stupid not to cater to them."

So how do you market to women? These are interesting times for marketing to women - women's roles, habits, needs and expectations have all evolved and so have the marketing strategies to sell products and services to them. To unravel the mystery behind this topic, we've tapped Delia Passi, a true expert on how to build market share among women. She's the founder of Medelia Communications, which has a client list that includes some of America 's most renowned brands.

Delia says that over the past 40 or 50 years, marketing to women has mirrored societal changes. In the '60s and '70s, corporations developed marketing programs that tried to treat women with equality to men, meaning their messages were as 'gender neutral' as possible. They were reacting to the liberation movement by creating a 'one size fits all' approach. This was a step forward at the time, since women had previously been relegated to lesser importance as consumers of many goods and services. Companies that gave women equal treatment were viewed as being fairer than the norm. But eventually most companies reached the same level, and the marketplace returned to a ...

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