Testimonials Marketing Consultant North Pole AK

Customer “testimonials” are one of today’s most potent forms of promotion and grassroots marketing for a startup business — a potential marketing goldmine for your venture. Positive, believable comments from real life customers are proof positive to other potential buyers that you are worthy of their business.

From the moment you launch your business, you should aggressively seek feedback from customers. Your goal is to build a beefy file of letters and emails with glowing comments, interesting stories and other tidbits that can be highly useful in touting your business to prospects.

Testimonials are the missing link for prospects considering a commitment to your product or service. Reading what others have to say gives them instant comfort. It helps them connect the dots, put a real face on your business and see the satisfaction others have garnered from working with you.

Testimonials work a special magic, helping prospects overcome fear and natural skepticism. Buyers are bombarded with product and service claims. But tooting your own horn doesn’t really cut it.

Customers want information they can trust, and testimonials fit that bill. Comments from real people with real names who live in real places and provide information you can put into direct quotes are far more believable than any marketing message you can devise on your own.

If your business is mentioned favorably in the press, by all means quote from the story.

Copyright 2009 StartupNation, LLC

Click here to read more from StartupNation