Promotional & Marketing Materials Royal Oak MI

Give each one of these items solid consideration for your initial array of marketing materials for your small business:

Logo

You’ll want to create a polished image from the beginning and some kind of unique visual hook for your company, and then splash it on your business cards, stationery and anything else you can think of.

But that doesn’t necessarily mean spending thousands on a designer to come up with an icon that expresses your business. “You can network with other entrepreneurs , and there’s bound to be a graphic or web designer among the group who will charge significantly less than big design firms,” says Jennifer Kalita, founder of an entrepreneurial-services company in Silver Spring, Md. “And they may be willing to trade services or be open to payment plans.”

Business cards

Many marketing gurus say that a great business card can be your most effective marketing tool. Pack it with as much information as it will hold, not just contact information. Good graphics are important, but not as crucial as actually describing what your company does in a line or two. Maybe put the contact information on the front and list your products or services on the back.
Mark Amtower, a Highland, Md.-based expert in marketing to the federal government, suggests considering a fold-over business card for twice the display space!

In any event, your business card “must be different, memorable, and prospects must want to keep it,” says Joachim de Posada.

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