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Marketing Fundamentals for Website Success
“Wow, what a great website!”
This is what you want your prospective customers to think when they visit your website. So, where do you start when you’ve decided to create your first site?
A great first step is to read through StartupNation’s 11 Steps to a Successful Website . This will give you the nuts and bolts for development of a site that helps you build business.
And to take your website to a new level, thrill your site visitors and beat the competition, there’s more that you can do. Specifically, you should ask yourself the five additional high-level marketing questions listed below.
Five Questions to Ask Yourself
- How are you going to measure success?
- How will your website help your prospective customers achieve their objectives?
- What are the competition’s strengths and weaknesses?
- What is your differentiation?
- How can you make site visitors feel, “Wow, I’ve got to work with that firm!”?
How are you going to measure success?
First, determine the type of website you will create (lead-generation, sales, educational, etc.). Next, identify your measures of success. One year from now, what does the website need to produce in order for you to consider the site successful?
When defining your success metrics, be specific. You might be trying to make sales on your website, but exactly how much revenue and at what average revenue per order do you need in order to hit your profit goals?
Author: Tom Now
Copyright 2009 StartupNation, LLC