Internet Marketing Experts Orangeville ON

As you tackle the thorny issue of search-engine marketing for your small business, keyword research – determining which keywords to target in your search-advertising and optimization efforts – may be the most important task you undertake.

More than simply a smart tactical move, researching keywords and brainstorming will help you focus on the concepts and content that define your business and Web presence.

Got your attention yet? Then let’s dive into some of the methods and tools of the trade to help you whittle down the list to just the right set of keywords for marketing your business online.

Resources for keyword research

Ultimately your goal is simply this: Find keywords that send qualified visitors to your Web site. To accomplish this, you need to find search phrases that your ideal (target) customers are using (traffic).

To unearth the right keywords, take advantage of as many resources as you can – both free and paid research services. Free tools include the Google Keyword Tool , Google Search-Based Keyword Tool and Google Insights (for which Paid options offer much deeper analysis of search terms, suggestions for additional phrases and easy export of results). Two popular choices are Wordtracker and Keyword Discovery . Both services offer monthly and annual subscriptions; investing in one of them for a month of intensive research is well worth the cost.

Just as you would when using a search engine, start broadly with your research.

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