Mobile Advertising Royal Oak MI

Businesses are always seeking innovative ways to communicate efficiently and effectively with customers in order to maintain good customer service and to increase sales. While postal mailing, phoning, and most recently emailing have been utilized as methods of communication from businesses to its customers, a new communication star is emerging, known commonly as “ text messaging ” and also known as short message system (“SMS”).

Text messaging has typically been utilized peer to peer (consumer to consumer), however now businesses are starting to adopt it as a way to communicate information that is time sensitive and relevant to a customer’s specific interests. The advantage of text marketing is that the message arrives instantaneously on the receiving party’s cell phone, thus it is able to broadcast up-to-the minute information that is delivered in real time yet is not disruptive or obtrusive to the receiver since the message can be read and/or responded to at the receiver’s convenience and does not require audible dialogue.

Broadly, it’s all about the “psychology” of text messages. They reach people wherever they are, at any time of day or night. That gives it a sense of an intimate communication—“the message is right here in my pocket”—which can be further enhanced with a targeted campaign that appeals directly to the consumer. And, due to its very nature, text messaging is viewed with a sense of urgency to which email can’t compare.

Author: Mark Machuda

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