Email Marketing Companies Detroit MI

At VerticalResponse , we get this question all the time, should it be twice per month, twice per week, once per quarter? The truth is that we don’t have a perfect answer to this question. What we do know is that it all depends on the relationship you’ve built with your recipients.

Over-mailing your recipients is a very effective way to lose subscribers! A bored or annoyed recipient is one step away from becoming an unsubscribe and you really don’t want to alienate your subscribers.

Under-mailing your recipients can be as equally dangerous, especially if you’ve spent a lot of time and money to convert new leads to newsletter subscribers. Don’t wait too long before sending an initial welcome email because you want your recipients to get familiar with your content and your static “From Label” right away.

In addition, the sooner you get your recipients to whitelist your from address, the better your chances will be for ensuring that your emails are received in the format you intended. You may also find that you waited to communicate with them too long and by the time you’ve emailed them, they’ve moved or changed email addresses. The result? Your hard work to capture new subscribers has left you with a “Bounce”.

Here are some suggestions:

• Hit ’em quick - As soon as members subscribe, make sure you email them and begin a relationship so recipients get used to seeing your email.
• Do what you promised - Did you tell people that they’d get a weekly newsletter?

Author: Janine Popick, VerticalResponse

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