Corporate Branding Royal Oak MI

So, you've decided it's time to cast your own shadow!

You are an entrepreneur at heart, and you've got the encouragement of family and friends. You've talked to an accountant and corporate lawyer. You signed a lease on a great new office, and it's decorated beautifully. You've joined the appropriate local business clubs and lined up a modest operating line with the bank. You have a cool name, and logo, and you're ready to launch.

Or are you?

Your Brand

Have you considered your brand? You might have thought that your logo is your brand. You'd only be partially correct.

You see, your brand is everything about you. It is what you do. The simplest explanation is to replace the word 'brand' with 'reputation.' Your brand involves every touch point involving all stakeholders who include: owners, management, employees, suppliers, and customers. Paying close attention to your brand from the beginning will save you money AND increase your effectiveness in your category.

Branding and The Bottom Line

The following points will illustrate how poor brand practices can negatively impact your bottom line:

No Discernible Point of Differentiation

Compare what you are selling with your competition. Other than price, what makes you different? Why should a customer care? You should have a positioning strategy that compels your customer to consider building a relationship with you. If you differentiate on price alone, you will lose.

Lack of Image Consistency

Author: Ed Roach

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