Holiday Sales Training Orangeville ON

Take advantage of the seasonal spending spike and increase your small business sales. To maximize holiday transactions, the Sloan brothers offer this series of six key strategies.

Holiday series:

• Focus on customer’s ‘pain points’ during the holiday season
• Organize a holiday shopping season clearance sale
• Building customer relationships through email marketing
• Keep your best customers happy this holiday season
• 3 tried-and-true sales strategies to increase holiday transactions
• Blast your email opt-in list during the holidays

The adage “Take care of your customers, and your customers will take care of you” speaks for itself. But it’s especially true for your best customers. Treat them like the great asset they are, and they’ll respond with loyalty and increased sales for years to come. That’s never truer than during the holiday shopping season.

The fact is that long-standing satisfied customers cost less than their dissatisfied or newly acquired counterparts, and generate more revenue. For most businesses, about 80 percent of revenue comes from about 20 percent of customers ‑ and that 20 percent needs to be treated well, even better than your other customers.

If you want your customers to be more loyal, shift your focus, says Alan Zimmerman, motivational speaker and author of PIVOT: How One Turn in Attitude Can Lead to Success . “Many organizations have the wrong focus.

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