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Holiday Hints for Better Sales: Building Customer Relationships Through Email Marketing
Take advantage of the seasonal spending spike and increase your small business sales. To maximize holiday transactions, the Sloan brothers offer this series of six key strategies.
Holiday series:
- Focus on customer’s ‘pain points’ during the holiday season
- Organize a holiday shopping season clearance sale
- Building customer relationships through email marketing
- Keep your best customers happy this holiday season
- 3 tried-and-true sales strategies to increase holiday transactions
- Blast your email opt-in list during the holidays
Winning in business depends less on transactions and more on the quality relationships you nurture. Successful people emphasize starting, building and maintaining those relationships. Nothing drives sales and business relations like a personal connection, and there’s no better time to foster goodwill than during the holiday season.
Overall, retailers ranked e-mail marketing as the most important demand-generating activity for holiday success, according to a recent survey by WebTrends. Eighty percent of retailers regularly use e-mail messages to build customer relationships.
You and your retail business can build stronger relationships and drive more sales by enticing customers and prospects to sign up for more online mailings.
Take advantage of this key retail season by offering a special holiday e-mail campaign that speaks to your brand and your customers, suggests Return Path.
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