Email Marketing Specialists Santa Fe NM

Take advantage of the seasonal spending spike and increase your small business sales. To maximize holiday transactions, the Sloan brothers offer this series of six key strategies.

Holiday series:

• Focus on customer’s ‘pain points’ during the holiday season
• Organize a holiday shopping season clearance sale
• Building customer relationships through email marketing
• Keep your best customers happy this holiday season
• 3 tried-and-true sales strategies to increase holiday transactions
• Blast your email opt-in list during the holidays

Despite e-mail inbox overflow in the 2006 holiday season, nearly 75 percent of those who responded to a late December survey by New York-based e-mail performance company Return Path said online mail influenced their purchase decisions.

Targeted e-mail to opt-in subscribers has become an essential holiday promotional tool, one being used with increasing sophistication in e-commerce. Eighty percent of retailers rely on regular e-mails to build customer relationships, use strategies that enable them to target prospects at the moment of intent, and reach customers with cost-effective, highly relevant campaigns.

“Since e-mail works so well as a sales-driving tool, it’s tempting to believe that more e-mail will automatically drive more sales during the holiday season,” says Matt Blumberg, Return Path chairman and CEO. “However, e-mail overload is a real burden for many consumers, and may significantly dilute response.”

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