Sales Companies Eagle River AK

Take advantage of the seasonal spending spike and increase your small business sales. To maximize holiday transactions, the Sloan brothers offer this series of six key strategies.

Holiday series:

• Focus on customer’s ‘pain points’ during the holiday season
• Organize a holiday shopping season clearance sale
• Building customer relationships through email marketing
• Keep your best customers happy this holiday season
• 3 tried-and-true sales strategies to increase holiday transactions
• Blast your email opt-in list during the holidays

Holidays are a big gift to small businesses that know how to tap into seasonal spending spikes. Many retailers earn as much as 75 percent of profits during the annual holiday frenzy of consumerism.

Today's consumers have many options on how and where they can spend their holiday dough, from mail order to phone, fax, cable TV, the Web, even in-home or office - not to mention traditional brick-and-mortar stores. So how can your business collect its fair share of the holiday booty? Here are three tried-and-true strategies to maximize seasonal sales.

Gift Cards: Once considered the "lazy man's gift," gift cards have soared in popularity with both gift givers and receivers. The third annual National Retail Federation Gift Card Survey, conducted by BIGresearch in 2005, reported that gift card sales would total $18.48 billion. The average consumer spent $88.03 on gift cards last holiday season, 15.6 percent of their hol...

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