Customer Relationship Consulting Firms Yuma AZ

Make more and better efforts to coddle your existing customers and you can turn them into perpetual gold mines of additional business and revenue. And the more you satisfy them, the more likely they are to spread positive word-of-mouth – which in turn will constitute the single biggest way for you to win new customers. Part one of this article hit on the ways you can get to know and understand your existing customers; part two deals with methods and tactics for deriving more of your business from that loyal base of buyers.

Demonstrate that you know your stuff

Find ways to make your customers believe that you understand your industry, as well as their role in it, better than anybody.

One way to do this is to blog. “It’s not practical for a startup sometimes, but it’s necessary,” says Jeffrey Eisenberg, an expert on online customer relationships and co-author of Waiting for Your Cat to Bark? Persuading Customers When They Ignore Marketing. “Most of the things that really create customer intimacy aren’t practical.”

Beth Shaw started a quarterly magazine that goes out, free, to all 45,000 customers of YogaFit Inc., the yoga training and equipment company she founded in Redondo Beach, Calif. It includes editorial material not only about her company and yoga, but also about health, diet, finance and other lifestyle concerns. YogaFit also includes coupons for its merchandise.

“Our database is our biggest source of referrals.

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