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Many startups fail right out of the gate. Usually their ultimate success depends on the entrepreneur’s learning from and adjusting to major challenges. The story of George and Mary Ann Clark is a case in point. They have a great product – carbonated milk – but have struggled mightily in making a thriving company out of it. Fully 10 years after they opened for business , the Clarks finally see a light at the end of the tunnel.

The Clarks invented a fantasy beverage for kids and parents: real milk that is carbonated like a soft drink! And now their e-Moo and RPM (Refreshing Power Milk) product lines – in fun flavors like Bubble Gum and Orange Sparkle – have made their way into 31 school districts, serving tens of thousands of students, around the United States.

But their company, Mac Farms Inc., could be so much more than it is. Only now do the Clarks believe that they’re solidly on a path to long-term success. “It would have been easy to give up, but this wasn’t just a blind labor of love,” says George, who is 72 years old. “There was clearly a market need out there and also a market opportunity, and we were given a unique chance to solve the problem.”

Entrepreneurial innovation strikes

The Clarks were living a fine life in the mid-Nineties in Burlington, Mass., when the George came up with a way of creating a beverage that would appeal to kids’ love of fizz, while providing them much more nutrition than a Coke.

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