Multi-level Marketing (MLM) Superior WI

You’re familiar with the rags-to-riches stories of big winners in multi-level marketing. More often, you’ve heard from friends, family members and acquaintances that couldn’t quite make a go of MLM.

If you’re considering your own investment in a multi-level marketing venture, there are some important things to take into account before making your decision.

Evaluate the MLM opportunity - thoroughly

Make sure you perform due diligence on any potential multi-level marketing opportunity. The Federal Trade Commission and state governments have guidelines for MLM companies to prevent “pyramiding,” which is the payment of commissions for recruiting new distributors. Also check with the Better Business Bureau and with your state’s attorney general office for any complaints about a multi-level marketing operation.

Startup costs are another key indicator of whether you want to get involved in a multi-level marketing operation. Required buy-in to get started should be limited to just a few hundred dollars, says Peter Koeppel, president of Koeppel Direct, a Dallas-based marketing firm that does some work for MLM clients.

Also beware, if Independent Business Operators - MLM lingo for agents - make a lot more money by recruiting “downliners” than they do from selling products and from facilitating the long-term success of their networks. Downliners are recruited by an IBO, and a portion of proceeds from their sales is credited to the IBO.

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