Direct Marketing Royal Oak MI

Do your marketing materials grab prospects by the eyeballs and convince them to take action right now? If you’ve ever written an ad, brochure, sales letter or website—and gotten little or no response—the answer is no. And chances are the problem lies in your written content, or copy.

You see, most people write marketing materials the same way they wrote papers in school. I don’t know about you, but I’m not itching to read my last term paper or scientific report (unless I’m suffering a bad case of insomnia).

However, writing purely to explain or educate is completely different from writing marketing materials that sell. Instead of simply telling prospects about you or your business, products, services, methodology, etc., effective copywriting connects with your ideal customer, explains why they need what you have, and inspires them to take the next step.

Thankfully, this isn’t hard to do. Just follow these five simple steps to amp up the sales-making power of everything you write…

Grab Their Eyeballs

Always include a strong, targeted headline in every piece of marketing or advertising. People are busy and typically skim before they read. The headline is your way of getting prospects’ attention and convincing them to keep reading.

Writing killer headlines from scratch takes tons of time and practice. A simple shortcut is to get a book of proven ads, find a headline you like, then follow its formula but rewrite it to suit your product and market.

Author: Stacy Karacostas

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