Lead Generation Orangeville ON

Remember how Kevin Costner’s character in “Field of Dreams” based his plans on whispers from the corn fields, “If you build it, they will come”? And in the movie, they actually did come. If only real life worked like that! If reality is your cup of tea, you’ll quickly realize that things don’t just happen like that. Instead, it’s imperative that you actively cultivate your list of customers, and proactively promote your products and services to them. In order to do that, building and maintaining a sales lead list of potential (and past) customers is essential. Here are some tips to keep in mind as you work to develop lists of potential sales leads.

Look close to home

Have you ever put pen to paper (or fingers to keyboard, as the case may be) to make a list of everybody you know? Try it – you’d be amazed by how many names come to mind.

Your sales lead list should start right there: friends, family, contacts and acquaintances. Remember, all other things being equal, most people prefer to give business to somebody they know. So these people make a great place to start building your list. A cool thing about people who know and like you is the added benefit of the introductions they’ll make to other people they know. Accordingly, don’t be afraid to ask if these contacts know anybody else who should be on your list. Assuming you’re nice and not too much of a nudge, they’ll be glad to help you.

You can also contact people who were your customers in previous career.

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